Why Two Different Websites: IU International University of Applied Sciences vs

The International University of Applied Sciences (International University of Applied Sciences IU) operates two distinct websites to cater to the unique needs of its student base. These websites, and , serve different purposes and target different audiences. Understanding the rationale behind this dual URL strategy is essential for both prospective students and SEO practitioners.

The Purpose and Target Audience of

is primarily aimed at international students and those seeking to study in English. This domain serves as a global platform, offering comprehensive information about study programs, admission procedures, and support services for non-German speaking students. The focus of is on creating a user-friendly and accessible online presence for students from around the world. This includes a wide range of information such as:

Program Details: Course descriptions, academic structures, and qualification levels. Admission Information: Requirements, application procedures, and deadlines. Language Support: Language programs and English language courses for international students. Financial Aid: Scholarships, grants, and other forms of financial support. Student Life: Accommodation, cultural events, and student organizations.

The Purpose and Target Audience of

, on the other hand, is specifically designed for German-speaking students and the German education system. This domain focuses on providing detailed information in German about the programs, admission processes, and resources available to students within the German education framework. Key features include:

Courses in German: Program formats and restrictions for German-language courses. German Admission Requirements: Prerequisites, application deadlines, and selection criteria. Local Resources: Information on local support services, student counseling, and events. Scholarships and Financial Aid: Funding opportunities and application processes. Integration Support: Assistance for international students adjusting to their new environment in Germany.

The Importance of Tailored Websites

Having two separate websites allows IU to tailor its content and services to meet the needs of diverse student populations. This targeted approach results in several benefits:

Cultural Relevance: Localization of content ensures that information is relevant and accessible to both international and local students. Language Adaptation: Providing information in both English and German helps cater to the linguistic needs of different student groups. Specific Resources: Tailored websites offer specific resources and support services that are not only relevant but also better received by the target audience. SEO Optimization: Separate SEO strategies can be implemented for each website, improving visibility for both international and German audiences.

SEO Practice and Keywords Strategy

From an SEO perspective, having two separate websites can be advantageous as it allows for a more focused and effective search engine optimization strategy. Key considerations for SEO include:

Keyword Research

Focusing on specific keywords for each domain is crucial for targeting the right audience. For example:

Keywords for international student, English programs, international education, application process, study in Germany Keywords for deutsche Studieng?nge, deutsche Ausbildungen, deutsche Sprache, deutsche Hochschulen, Deutschland Studien

Content Optimization

Evaluating and optimizing the content for each domain is important. This includes:

Targeted Meta Descriptions: Crafting unique meta descriptions for each page to improve click-through rates. Local SEO: Incorporating specific city names, German institutions, and location-based keywords to enhance visibility in German search. Long-Tail Keywords: Utilizing long-tail keywords to capture more specific searches.

Technical SEO

Ensuring each website has robust technical SEO practices is essential:

Mobile Responsiveness: Optimizing the websites for mobile devices. Page Speed: Improving loading times and providing fast, reliable access. Schema Markup: Implementing schema markup to provide contextual information to search engines.

Conclusion

In conclusion, the use of two separate websites for the International University of Applied Sciences (IU) is a strategic move to cater to the diverse needs of its student base. targets an international audience, while focuses on a German-speaking audience. This dual website approach ensures that both international and local students can easily access relevant information, enhancing the university’s overall online presence and effectiveness in attracting the right students.