Why People Perceive American Chocolate as Inedible: An In-Depth Analysis

It's a common myth that American chocolate is inedible, often castigated for its supposed poor quality. However, this perception doesn't align with the rich history and diverse range of American chocolates available in the market. This article delves into the nuances of American chocolate, specifically focusing on the Mars company and Hershey's, to provide a clearer understanding.

The Perceived Inedibility of American Chocolate

Many people believe that American chocolate is inedible. This misperception, particularly prevalent in discussions where Hershey's chocolate is mentioned, is often due to a narrow focus on low-quality products. However, just like European chocolate, American chocolate comes in a variety of styles and flavors, each with its own unique appeal. For instance, Dove chocolate, known for its creamy texture, rivals European chocolates in terms of quality and enjoyment.

The Mars Company and Its Contribution to American Chocolate

When we discuss American chocolate, the Mars company often gets a pass due to its well-known product lines, including Snickers, MM's, and Twix. Mars, still owned by the Mars family, has been producing and selling chocolate in both the U.S. and the U.K. for a long time. Different products are sold in each country, showcasing the diversity and local adaptation of their offerings.

Forbes mentioned that in the U.S., the Mars bar was discontinued in 2002 but relaunched in 2010 exclusively through Walmart stores. This relaunch demonstrates the company's commitment to maintaining and adapting its products to meet the preferences of local market.

Understanding the Background of American Chocolates

The perception of American chocolate being of low quality stems from the history of major chocolate brands. Taking Hershey's as an example, the company built its chocolate factory in the middle of dairy farms, aiming to create chocolate with fresh milk. Initial attempts faced challenges, but Hershey's chemist managed to stabilize the milk while creating a unique, tangy flavor. This process resulted in a product that, while successful, possibly led to the perception of low quality.

European chocolate, on the other hand, retains a traditional method that emphasizes a higher percentage of cocoa, providing a richer, less sweet taste. This contrast between American and European chocolates highlights the varied approaches to chocolate-making.

Personal Preferences and Quality Perception

Personal preferences play a significant role in the quality perception of chocolate. While the author personally prefers Belgian chocolate, American chocolate brands like Dove offer a creamy texture that competes with European chocolates. Critics often cite a 'too much wax' issue with American chocolate, but this may vary with different brands and types of chocolate.

Some Mars products, like MM's and Twix, are well-received, especially for those who prefer bite-sized, candy bar alternatives rather than full-sized bars. The European Mars bar, different from the American version, also shows the varied tastes and preferences within the Mars portfolio.

Concluding Thoughts

While it is true that some American chocolates might not meet every person's expectations of quality, it is unfair to generalize American chocolate as inedible. Brands like Mars have produced a wide range of products that cater to diverse tastes and preferences. Hershey's, despite its initial challenges, has also offered chocolates that many appreciate. Quality perception is subjective and can vary based on personal preferences and experience. By understanding the variety of American chocolates available, one can better appreciate the nuances and offerings of this diverse market.