Why Apple Keeps the MacBook Amidst the New MacBook Air 2018

Apple's decision to retain the MacBook in its product lineup, despite the release of the new MacBook Air 2018, highlights several strategic and practical considerations. Apple is known as a company that prioritizes user retention and customer satisfaction, often finding new ways to keep loyal customers engaged even as new models are released.

The Role of the MacBook in Apple's Portfolio

Apple hasn't removed the MacBook from its lineup because it serves a unique niche. The MacBook stands out in the Apple product lineup due to its portability. It is the thinnest and smallest laptop that Apple currently offers. This makes it a valuable asset for frequent travelers and professionals who need a highly portable device without the need for cutting-edge performance.

From a hardware perspective, the 12-inch MacBook is often seen as the base model for the MacBook series. However, the 12-inch MacBook is still thinner than the new MacBook Air, even though it is more expensive. This suggests that Apple might be considering a naming scheme adjustment to better reflect the true characteristics of their products.

Strategic Naming and Phasing Out

Apple's current naming scheme can be confusing to consumers. The lack of consistency in naming between the MacBook and MacBook Air has led to uncertainties and misunderstandings about the product capabilities and features. As such, Apple might need to reconsider their naming strategy to avoid this confusion. Some potential renaming ideas include:

Renaming the 12-inch MacBook as the MacBook Air. Merging the 12-inch MacBook into the MacBook Air family and renaming the refreshed MacBook Air as the MacBook Air Pro. Renaming the 12-inch MacBook as the MacBook Mini.

Any of these ideas would align better with the features and value proposition of the products, making it clearer for consumers.

Conclusion

Apple’s retention of the MacBook, despite the new MacBook Air 2018, makes sense strategically. The MacBook serves as a cost-effective and highly portable option for users who prioritize portability over high-performance. Moreover, addressing the discrepancies in naming and phasing out legacy products can help Apple create a clearer and more consistent product lineup.

Keyword Tags: MacBook, MacBook Air, Apple Product Line