Technology
Why 2017 is the Era of Video Marketing: Strategies and Trends
Why 2017 is the Era of Video Marketing: Strategies and Trends
The year 2017 marked a significant milestone in the world of digital marketing, with video content emerging as a dominant force. As societal preferences shift towards visual consumption, businesses must adapt their marketing strategies to embrace the power of video. This article explores why 2017 was the year marketers could no longer ignore video and delves into the trends and benefits that have sustained its relevance.
Why Video Became a Marketing Staple
Video marketing has been a key trend in digital marketing for a long time. According to recent forecasts, by 2020, video will account for approximately 82% of global consumer Internet traffic. This statistic underscores the fact that video has already surpassed 50% of global Internet traffic, highlighting the necessity for businesses to incorporate video into their marketing strategies.
The shift towards video content is not just a trend but a societal demand. As people increasingly consume content through visual mediums, businesses have no choice but to evolve alongside this trend. The rise of platforms like Facebook, which aims to “Video-ify” the world, further emphasizes the importance of video marketing. The decline in text and audio ads is evident; people no longer have the time or patience to sit through lengthy written or audio advertisements.
Top 4 Reasons to Invest in Video Marketing
For those still questioning the wisdom of investing in video marketing, here are the top four reasons why it is time to embrace this medium.
Video Attracts Relevant Search Traffic: Video content can significantly boost search engine visibility, driving more relevant traffic to your website. Search engines favor rich multimedia content, which can help improve your site's ranking and attract a broader audience. Video Encourages Sharing: Video content is highly shareable, making it more likely for viewers to spread the word about your brand. This organic sharing can lead to exponential growth in brand awareness and reach. Video Can Be Syndicated: The ability to syndicate video content across various platforms ensures that your message reaches a wider audience and remains consistent across different channels. Video Eases Engagement: Video content is more engaging and memorable than text or audio. It captures viewer attention quickly and leaves a lasting impression, making it more effective for marketing purposes.2017 Video Marketing Trends
To stay ahead of the curve, marketers should familiarize themselves with the latest video marketing trends for 2017. Here are some key trends to watch:
Interactive Videos: Interactive videos allow viewers to make choices that influence the video's outcome. This engaging format creates a personalized experience that can enhance viewer retention and interaction.
Mobile Optimization: With the majority of video consumption happening on mobile devices, optimizing your videos for mobile play is essential. Fast load times, mobile-friendly formats, and easy-to-share options are crucial for success.
Live Streaming: Live streaming platforms like Facebook Live and Instagram Live offer real-time engagement, allowing brands to connect with their audience in a more authentic and immediate manner. This trend is particularly effective for events, product launches, and interactive QA sessions.
How Enterprises Can Leverage Video Marketing
For enterprises, video is becoming an indispensable tool in their marketing arsenal. By embracing video marketing, companies can significantly enhance their brand visibility and customer engagement. The following strategies can help enterprises get serious about video marketing:
Enterprise Video Solutions: Utilize specialized video platforms and tools tailored for enterprise needs. These solutions can help you create, manage, and distribute high-quality video content efficiently. Platforms like Cincopa provide comprehensive learning resources to guide you through the video marketing process.
Training and Education: Invest in training and education for your team. Understanding the nuances of video production, editing, and distribution can significantly improve the quality of your videos and their impact on your marketing efforts.
Analytics and Optimization: Leverage analytics tools to track the performance of your video marketing efforts. Use data to refine your content, targeting strategies, and distribution channels to maximize the ROI of your video marketing campaigns.
Conclusion
The year 2017 marked the beginning of a new era in digital marketing, with video content taking center stage. The shift towards visual consumption is a societal trend that businesses must embrace. By investing in video marketing, businesses can attract relevant search traffic, encourage sharing, and easily engage visitors. As the demand for video content continues to grow, enterprises that fail to adapt may risk falling behind in the competitive marketing landscape.
Why You Can't Ignore Video Marketing in 2017 and Beyond
Ultimately, the reasons to adopt video marketing are compelling. In an age where text and audio are often overlooked, video provides a multi-layered and engaging experience that resonates with today's consumers. By leveraging the power of video, marketers can stay ahead of the curve and achieve greater success in their digital marketing endeavors.