Understanding Why Your AdMob Ad Revenue Is Being Limited

Ad networks like AdMob are designed to provide users with relevant and engaging ads while also ensuring that publishers earn revenue. However, sometimes your ad serving might be limited, which can impact your earnings. Here’s an in-depth look at common reasons why your AdMob ads might be getting limited and steps you can take to resolve these issues.

Policy Violations

The most probable reason why ad serving on AdMob has been restricted on your app is that you have violated some of AdMob's policies.

AdMob policies cover a wide range of areas including content suitability, user experience, and technical standards. These policies are designed to protect both advertisers and publishers by ensuring a positive user experience and preventing misleading or harmful content from appearing in ads.

Even a single violation can result in ad limitations. To check your current status, navigate to AdMob > Policy Center > Issues. Here, every policy violation is marked and explained in detail, including what is wrong and how to rectify it. Once you fix the issue, you can release a new version of your app and request AdMob to review it.

Detailed Common Policy Violations

Play App Disabled

For any app to be monetized on AdMob, it needs to be released on the Google Play Store or Apple App Store. If your app was removed from these stores, it cannot serve ads. Check the status of your app in the app store and ensure it is still available.

More Ads Than Content

AdMob guidelines state that on every screen, the user should interact with more app content than ads. This is to ensure a good user experience. If the screens in your app are dominated by ads, users may find it frustrating and may uninstall the app. Review your app’s content and adjust the ad placement accordingly.

Site Behavior: Navigation and Crashes

Navigation issues, such as bugs that make an app or part of the app unusable, are a common cause for ad limitations. Additionally, a high number of crashes in your app can also breach AdMob’s policies. Regularly test and debug your app to ensure it functions properly on all devices and operating systems.

Malware/Spyware

AdMob has strict guidelines to prevent any harmful or unauthorized code from being part of your app. If your app contains malware or spyware, it will be immediately flagged, and ad serving will be suspended. Thoroughly scan your app for any such issues and remove any harmful code.

Other Common Reasons for Ad Limitations

Invalid Traffic

AdMob uses advanced algorithms to detect suspicious or invalid traffic, such as click fraud or bot activity. If your app is generating a significant amount of this type of traffic, AdMob may limit your ads to protect advertisers. It’s important to ensure that your app is generating genuine user engagement and not artificial traffic.

Low Quality Score

Your app’s performance, including user experience, app stability, and engagement, can directly impact your ad serving. High-quality apps with great user experience and performance tend to have higher ad scores. If your app does not meet these standards, AdMob may limit your ad serving to maintaining the quality of their network.

Ad Inventory Issues

Ad inventory issues can also lead to ad limitations. Sometimes, there simply may not be enough advertisers targeting your app’s audience, leading to limited ad availability. Consider expanding your targeting options to reach a wider audience and potentially increase your ad revenue.

Account Issues

Account-related issues such as incomplete information or outstanding payments can also result in limited ad serving. Make sure your AdMob account information is up to date and that you are not behind on any payments. Addressing these account issues promptly can help resolve any limitations.

Geographic Restrictions

Finally, certain ads may not be available in all regions due to geographic restrictions. If your app is targeting a region with limited ad inventory, you may encounter fewer ads being served. Adapt your targeting strategy to ensure you are reaching the best possible audience.

Conclusion

By understanding and addressing the common reasons for AdMob ad limitations, you can help ensure a steady flow of ad revenue. Regularly review your app’s compliance with AdMob policies, optimize your app’s content and performance, and stay in touch with AdMob support for any specific insights. Follow these steps to maintain a positive and profitable relationship with AdMob.