Should You Deactivate Your AMP Version Due to Errors?

PageSpeed is a key component of SEO, and the AMP (Accelerated Mobile Pages) version of your site plays a significant role in improving your site's speed and user experience, particularly for mobile users. However, when AMP versions are not functioning correctly, you might be left questioning whether it’s better to turn them off altogether.

Amid the complexity of SEO and website management, the decision to deactivate AMP can seem like a relief. But is it the best path? Let's delve deeper into the factors to consider and the potential outcomes.

Understanding AMP and Its Importance

AMP was created to enhance the performance of mobile web pages. By simplifying the code and pre-rendering content, AMP pages load faster, which is critical given that speed is a major ranking factor in Google’s algorithm. In fact, a slight improvement in load times can lead to a significant increase in rankings.

The Role of AMP in Mobile Traffic

Mobile traffic constitutes a substantial portion of overall web traffic, and Google prioritizes mobile users above all others. According to Google, if your site does not work seamlessly on mobile devices, you lose out on potential customers. AMP pages can ensure that your site remains accessible and performs well, even on slower devices or mobile networks.

Consequences of Inadequate AMP Functioning

When AMP pages are not functioning as they should, the results can be detrimental. Poorly-rendered AMP pages can lead to:

Increased bounce rates: Users who experience slow or non-functional AMP pages are likely to leave your site in search of faster alternatives. Downtime in rankings: If your site’s core web vitals scores (loading times, interactivity, visual stability) are not up to par, your site may drop in search rankings. Customer dissatisfaction: In a world where speed matters, users are less likely to engage with a site that takes too long to load. This translates to a loss in both traffic and potential sales.

What Happens When You Turn Off AMP?

Turning off the AMP version of your site may seem like a straightforward solution, but it comes with its own set of challenges. Here are some potential impacts:

Loss of mobile users: Switching to a non-AMP version could mean that your site is less appealing to mobile users, who make up a significant portion of your audience. Decreased speed: Non-AMP pages often include more complex code, plugins, and features that can significantly slow down loading times. This could negatively impact your site’s performance and rankings. ROI considerations: If your site is not converting traffic into sales, the decision to deactivate AMP may seem practical. However, if a small improvement in speed can result in a higher conversion rate, the cost may be worth it.

Cost-Benefit Analysis: When to Invest in Professional Help

Given the overall importance of speed in SEO, it may be more beneficial to invest in addressing AMP issues rather than outright deactivating the AMP version. Professional help, such as a dedicated SEO optimization service, could be the key to turning things around. Here are some reasons to consider:

Identifying specific issues: Professionals can pinpoint the exact problems with your AMP pages and provide a tailored solution. Optimized code: Experts can clean up your code, reduce unnecessary elements, and implement best practices to ensure your site runs smoothly. Enhanced user experience: Addressing AMP issues can lead to a better user experience, which in turn can drive traffic, engagement, and ultimately, conversions. Long-term benefits: While the initial cost of hiring a professional might seem high, the long-term benefits of a well-optimized AMP version can far outweigh the short-term benefits of deactivating it.

Conclusion

While it might seem tempting to deactivate the AMP version of your site due to errors, the potential consequences can be severe. Instead, consider investing in professional help to address these issues. Improving the performance of your AMP pages can enhance your site’s overall speed, improve user experience, and ultimately drive better engagement and sales.

Remember: In the digital landscape, every second counts. Focusing on optimizing your site, including your AMP pages, can lead to significant long-term gains.