Securing Facebook Instant Articles Approval: Best Practices and Key Factors

Facebook Instant Articles have become a powerful way for publishers to enhance their content delivery while improving user experience. However, getting your articles approved can sometimes be a hurdle. While there is no specific traffic threshold that guarantees instant approval, several key factors can significantly influence this process. In this article, we will explore the critical elements that contribute to a successful Facebook Instant Articles approval and share personal insights on the role of Facebook Ads in expediting the approval.

Quality of Content

One of the primary factors that Facebook considers for Instant Articles approval is the quality of the content. Your articles must be original, engaging, and adhere to Facebook's content guidelines. High-quality content not only enhances the user experience but also increases the likelihood of approval. Ensure that your content is well-researched, includes multimedia elements like images and videos, and provides value to your readers. Compliance with these guidelines is crucial for maintaining the trust and reputation your content deserves.

Compliance with Policies

Facebook has detailed policies outlining the requirements for content that can be featured in Instant Articles. These policies cover various aspects, including formatting, advertising, and user experience. Make sure your content complies with these guidelines. For instance, avoid using excessive ads, ensure proper formatting, and enhance user experience by providing easy navigation and interactive elements. Adhering to these policies not only improves your chances of approval but also ensures a positive user experience, which is essential for long-term success.

Technical Setup

The technical setup for your Instant Articles is another critical factor. You need to set up your articles using the correct RSS feed and HTML markup, and adhere to the required specifications. This involves providing an RSS feed, properly structuring your HTML, and ensuring that the metadata is optimized for Facebook Instant Articles. Tools like and RSS generators can help in this process. Proper technical implementation makes your content more accessible to Facebook, which can expedite the approval process.

Engagement Metrics

While there is no official traffic requirement, a good amount of engagement on your articles can positively influence the approval process. Engagement metrics such as likes, shares, and comments indicate that your content resonates with your audience. These metrics are not just about the number but also about the quality and relevance of the interactions. High-quality engagement can signal to Facebook that your content is valuable and worth featuring in Instant Articles.

Previous Performance

Your previous performance on Facebook can also positively impact the approval process. If you have a history of publishing content that receives high engagement and adheres to Facebook's guidelines, you are more likely to get approval. Consistency in delivering quality content and following Facebook's policies can build a strong relationship with Facebook, making it more likely for your articles to be approved.

Role of Facebook Ads

One tip that has proven effective is the use of Facebook Ads. If you run Facebook Ads for any of your posts, you are more likely to get approval for Instant Articles. This is because Facebook Ads indicate that your content has a pre-existing audience and can drive traffic to your website. The exposure from Facebook Ads can significantly increase the engagement metrics on your articles, which can positively influence the approval process. If you have not yet tried this method, consider running a couple of ads to see if it accelerates your approval timeline.

Note: It is important to ensure that your ads are well-targeted and comply with Facebook's advertising policies. Additionally, investing in the right tools can help you manage and optimize your ad campaigns effectively.

Conclusion

Getting an article approved for Facebook Instant Articles is a multifaceted process that requires attention to detail and a focus on quality. By ensuring that your content is of high quality, compliant with Facebook's policies, and undergoing proper technical setup, you can enhance your chances of getting approval. While there is no guaranteed traffic threshold, engagement metrics and previous performance can play a significant role. Additionally, leveraging Facebook Ads can expedite the approval process. For publishers looking to maximize their content's reach and engagement, adhering to these best practices can be a game-changer.