Reposting a Funded Kickstarter Campaign: Strategy and Success

Yes, it is absolutely possible to repost an idea that has been successfully funded on Kickstarter, but with added improvements and a fresh approach. Many innovative products and ideas have been improved upon and brought to the market through platforms like Kickstarter and Indiegogo. Indeed, some of the best innovations occur through continuous iteration and enhancement.

As an example, Meta Virtual Reality, which started as a campaign on Kickstarter, has inspired numerous subsequent VR projects. Sony and Microsoft, among other tech giants, have recognized the impact of such campaigns and have capitalized on the trends they pioneered.

Market Considerations

However, before you decide to repost your idea, consider the size of your target market. It's crucial to ensure that there is still a significant demand for your product or service. If the market has already saturated, it might be more productive to rethink your approach and create something truly unique.

Replicating Ideas for the Right Reasons

There can be valid reasons for reposting an existing idea. For instance, if the original product had weaknesses that can be addressed, or if you can improve upon the existing solution in a meaningful way, then you should consider it. However, it's important to approach this with honesty and clarity. Your supporters and potential customers will appreciate transparency and genuine innovation.

It might be tempting to think that simply going through the crowdfunding process again will lead to the same success. But remember, the effort and resources spent on creating and marketing your campaign could be better spent developing a truly innovative and unique product. Innovation is what sets you apart in the market and differentiates you from the competition.

Real innovation doesn't mean simply improving on an existing idea; it means creating something that profoundly touches your own life and the lives of others. When you are passionate about your product, that passion can be infectious and will resonate with your audience and backers.

The Race to the Bottom

The 'Race to the Bottom' is a term often used to describe the phenomenon where constant price competition leads to lower quality products, ultimately harming all parties involved. When everyone is trying to undercut each other, it becomes a zero-sum game. Instead, focus on providing genuine value and creating a product that sets you apart through innovation and quality.

Conclusion

Radically innovate and you'll stand out. Regardless of the success of your campaign, the real win comes from creating a product that truly stands the test of time and customer demand. So, take a close look at your idea, market it honestly, and put your best foot forward.

Very best of luck!

Dana