Podcasting's Mainstream Growth: An Inflection Point in 2017

Is podcasting truly starting to break out? Are we witnessing a significant shift in the overall category, marking a crucial inflection point for growth? Our exploration will delve into the factors driving this surge, the impact on media consumption habits, and the future outlook for podcasting.

Defining the Inflection Point

A clear inflection point for podcasting can be pinpointed around the debut of Serial in the winter of 2014. Since then, we've seen an unprecedented explosion in popularity. Newer companies such as Crooked Media are self-funding through podcast ad revenue, while The Ringer also relies significantly on podcast earnings without taking external investments.

The Mainstream Conversation

Everywhere I turn, I hear discussions about podcasts with friends and colleagues. The number of high-quality content options has never been greater, spanning across diverse genres including sports, politics, food, popular culture, movies, and television. My personal podcast consumption journey began with Bill Simmons at ESPN in 2007 and now includes subscriptions to dozens of podcasts catering to my interests.

Key Factors for Growth

Convenience and Time

Episodes typically range from 20 to 30 minutes, suitable for an average American commuter during weekdays. This convenience appeals to a broad audience, making podcasts a popular choice for catching up with friends, work, or family.

Original Content and Genre Diversity

Podcasts offer a wide range of original content, catering to diverse tastes. While there may be some overlap in genres, each podcast brings a unique perspective and style. The technology behind podcasting has evolved significantly, leveraging smartphones and mobile apps to reach a global audience.

Accessibility and Cost

Apple users can access podcasts for free through the dedicated iPods app, while other platforms like Spotify may require a subscription for unlimited listening. This accessibility has made podcasts a popular choice for many.

Staying at the Forefront

For those looking to dive into podcasting, here are some recommendations to get started:

Lore: A fascinating podcast that delves into strange and hidden stories from history. Criminal: A gripping true crime podcast that keeps listeners on the edge of their seats. The Black Tapes: A intriguing podcast that explores supernatural phenomena and real-life hauntings. Happy Listening!!: A podcast that offers a light-hearted and enjoyable listening experience.

In conclusion, podcasting has undeniably carved out its place in mainstream media. The growth has been progressive and shows no signs of slowing down. As technology continues to evolve, podcasting will likely become even more integral to our daily lives, providing unparalleled content and experiences to a growing audience.