Navigating Google News Approval: A Comprehensive Guide

The launch of the Google News Publisher Center has made it easier for smaller news sites to gain approval for Google News. But what steps should you take to ensure your site is recognized by the algorithm? This guide aims to provide an in-depth look at the process and key considerations.

Understanding Google News

Google News, launched in January 2006, is a section within Google Search that compiles news and breaking updates from over 25,000 news websites. The service uses Google's algorithm to compile relevant, up-to-date news stories. Unlike traditional SEO strategies, Google News listings prioritize content merit over keyword optimization.

Personal Experience and Advice

I have successfully helped two sites gain Google News approval in the past month, and numerous other sites over the last few years. My advice? Be thorough and follow these guidelines to increase your chances of success.

Key Requirements for Google News Approval

Google News primarily looks for the following:

Feasible Presence on the Google Publisher Center: Ensure that all required fields are filled out correctly. This is where the initial interface meets the approval process, setting the stage for your site's future visibility. Google Adsense Approval: Websites that are already Google AdSense-approved often have an easier time being approved for Google News. AdSense approval often signifies a more professional approach to content creation and curation. Published Content: Aim for a substantial volume of quality content written by multiple authors. Regular and frequent updates are valued more than post lengths. Consistent updates and original content are crucial for gaining approval. Contact Information: Providing accurate and up-to-date contact information is vital. Google may contact you for further verification or to discuss any questions they may have about your application. Multiple Authorship: Having a team of writers rather than a single author removes any personal bias and gives a broader perspective to your content, which is highly favored by Google News. Regular Updates: Frequent updates to your site are critical. A well-maintained news website will naturally stand out to the Google News algorithm.

The Application Process

The process begins by submitting your site through the Google News Publisher Center. Here are the steps involved:

Login to the Google News Publisher Center and fill out all required fields accurately. Obtain accurate contact information and present real writers rather than relying on automated systems. Google values authenticity and a genuine team of contributors. Submit at least 100 news articles written over a few months. This ensures that the Google News algorithm recognizes the quality and reliability of your content. Be patient and allow for approximately three months to receive a response. Google News reviews applications methodically and comprehensively.

Additional Tips and Insights

To increase your chances of being approved, consider the following additional tips:

Quality over Quantity: While the volume of content is important, the quality of your articles is even more paramount. Strong, original content that provides value to your readers is critical. Seo Best Practices: Although Google News doesn't rely heavily on SEO, general SEO best practices can still improve your site's overall visibility, which can indirectly contribute to Google News approval. Stay Updated on Guidelines: Google regularly updates its guidelines and requirements for Google News. Keeping track of these updates ensures that your application remains compliant and up-to-date.

Conclusion

While the process of gaining approval for Google News may seem daunting, following these steps can significantly increase your chances of success. By focusing on quality content, regular updates, and providing accurate information, you can make your site stand out in the Google News ecosystem.