The Perception of Using Website Builders Among Graphic Designers

As a graphic designer, you may wonder whether using website builders like Squarespace or Wix is acceptable in the professional world. The answer is not black and white, as opinions can vary based on context and personal philosophy. This article explores the pros and cons of using these tools and provides insights into how graphic designers should approach this decision.

Pros of Using Website Builders

1. Ease of Use

One of the most significant advantages of website builders like Squarespace and Wix is their intuitive user interface. These platforms allow designers to create websites quickly without extensive coding knowledge. This feature is particularly beneficial for small businesses or freelancers who value time efficiency and cost-effectiveness.

2. Speed

Website builders enable faster project turnaround times. This is particularly useful for clients who need websites in a short period. For busiest seasons or multi-client projects, the ability to deliver websites swiftly without losing the quality of design is invaluable.

3. Cost-Effective Solutions

For small businesses or freelancers, website builders can be a budget-friendly option compared to custom web development services. These platforms often offer various pricing tiers, making them accessible to a wider range of clients.

Cons of Using Website Builders

1. Limited Customization

While these tools offer a wide array of templates, there may be limitations in terms of design flexibility and unique branding. For clients seeking a highly customized and distinctive online presence, these limitations can be a drawback.

2. Perception of Professionalism

Some clients or industry peers might perceive websites built on these platforms as less professional compared to fully custom solutions. This can be a concern for designers working on high-profile projects where the client's image and branding are critical.

3. Skill Development

Relying too heavily on website builders may prevent designers from honing coding and web development skills. As the complexity of websites increases, designers may miss out on vital technical skills that can enhance their offerings.

Industry Perspective

1. Freelancers and Small Businesses

Many designers find website builders acceptable for personal projects or small client work. These tools are often used to build portfolios, landing pages, or simple business websites for startups.

2. Large Projects and High-Profile Clients

For larger projects or high-profile clients, custom development is often preferred. This ensures complete control over the design and functionality, which is crucial for maintaining the client's brand identity and user experience.

Conclusion

Ultimately, the choice to use website builders should align with the designer's goals, the needs of their clients, and the specific project requirements. Balancing efficiency with quality is essential. It is also important to communicate the rationale behind using such tools to clients when necessary. By doing so, designers can build trust and ensure that their approach aligns with the client's expectations.

Why You Should Master Every Tool Available

While website builders can be a valuable tool in a graphic designer's arsenal, it is essential to continually expand your skills to offer your clients the best possible experience. If you rely solely on website builders, clients who prefer custom web development might not be ideal for your service. It's crucial to maintain a diverse set of skills that can meet a wide range of client needs.

As a graphic designer, your job is to create designs that make a lasting impact. Relying on tools like Squarespace or Wix means stepping up to the challenge and understanding which tool works best for each project. The key is to be versatile and capable enough to deliver on the client's vision.

Don't believe the hype. It's common to feel self-doubt or fear of failure when starting, but overcoming these fears can lead to significant personal and professional growth. Trust your skills and continue to hone your abilities. As you become more confident, you may find that you outgrow certain services and that's perfectly fine.

Remember, you're a graphic designer, and your primary job is to convey visual stories through your designs. Embrace the tools that help you achieve this, but also be prepared to step up to the challenge of custom web development when needed. This approach will position you as a well-rounded and capable professional in the ever-evolving world of digital design.