How to Set Up Google Publisher Center and Optimize for Google Discover

Using the Google Publisher Center (GPC) tool, you can distribute your content to Google News effectively by submitting RSS feeds, website URLs, or videos. Even if you don't set up a publication in GPC, Google might still find your site through normal web crawling. However, to capitalize on Google Discover's unique feed, you need to adopt a strategic approach.

Getting Google Discover to Notice Your Website

Google Discover is a mobile-only, personalized feed that showcases content not based on traditional search results. Here are several key strategies to make your content visible in Google Discover.

Mobile-Friendly Website

In the age of mobile dominance, ensuring your website is mobile-friendly is crucial. Google Discover is strictly for mobile devices, making a responsive, fast-loading site with limited or no ad pop-ups or interstitials vital.

Accelerated Mobile Pages (AMP)

AMP is an excellent way to enhance your mobile experience. AMP pages optimize loading speed and provide a full-screen user experience without pop-ups. Implementing AMP ensures your site ranks higher in the Discover feed.

High-Quality Visual Content

Pictures and videos hold the attention of users. A well-designed, visually appealing website can significantly improve your visibility in Google Discover. Use high-quality images and videos that are at least 1200 pixels wide and use descriptive filenames.

Avoid Common Mistakes

Avoid using your site's logo in images as it distracts from the visual content. Ensure your images are compressed and relevant to the content they accompany.

Comply with Copyrights

Google’s policies penalize pages that share content without respecting copyright. Avoid any audio, video, image, game, software, musical, or movie files that could infringe on copyrights. Consistency in your content and category also plays a significant role in maintaining a positive image with Google.

Consistency in Your Category

Sticking to a consistent theme is essential for audience retention and SEO success. If you publish content on a single topic one day and drastically change the focus the next, you risk losing both readers and Google's trust.

Focus on Popular Topics

Posting content about popular topics increases the likelihood of attracting more clicks and higher search rankings. Track trending topics and approach them from a unique angle to stand out among numerous contenders.

Reduce Advertising and Sponsored Content

To rank highly in Google Discover, limit the number of ads on your page. Ensure your content isn't overshadowed by advertising. Focus on quality, engaging content that reflects user experience.

Create Quality and Engaging Content

Foster a user-centric approach by producing high-quality, comprehensive content that meets the standard of SEO practices. Long-form blog posts with high-quality images or videos tend to perform well. Optimize for user needs while enhancing your SEO score.

Get Support from Digital Agencies

Digital agencies can provide specialized support to enhance your presence on Google Discover. They offer expert knowledge and services to ensure your website and content meet the standards expected by Google.

User Experience and AMP Optimization

Optimizing for AMP can significantly improve user experience by reducing load times and providing seamless navigation. A fast, AMP-optimized website ensures your readers stay engaged with your content.

Build Trust and Transparency

Google values transparency, so provide clear information about dates, bylines, authors, and publisher details. Social media engagement and positive user signals also enhance your trust factor.

Ensure Crawlability

SEO requires Google to understand and index your content. Make sure your website is easily crawlable and indexed by Google for the best possible visibility on Google Discover.

By following these strategies, you can optimize your content for both Google Publisher Center and Google Discover, ensuring your site remains relevant and engaging for your audience and Google's algorithm.