How to Identify Keywords Searched on Google in the Past One or Two Months

Knowing which keywords are searched on Google can be a game-changer for your SEO and content marketing strategy. Using the Google Keyword Planner, a powerful tool offered by the Google Ads suite, you can gain valuable insights into popular search terms and trends. This guide will walk you through the process of identifying keywords searched on Google in the past one or two months, providing a comprehensive approach to optimizing your online presence.

Introduction to the Google Keyword Planner

The Google Keyword Planner is an invaluable tool for anyone involved in digital marketing. As a free feature of Google Ads, it offers a wealth of information to help you craft your marketing and advertising strategies. This tool can be used to generate keyword lists, assess keyword performance, and even refine your ad groups. By leveraging the Keyword Planner, you can enhance your understanding of your target audience and improve your campaign's effectiveness.

Using the Google Keyword Planner for Keyword Research

The first step in utilizing the Keyword Planner for your keyword research is to access it through Google Ads. Here are the steps to get started:

Sign in to your Google Ads account at From the dashboard, click on 'Tools Settings'. Select 'Keyword Planner' from the list on the left. Choose the 'Discover new keywords' tab.

Once you have accessed the Keyword Planner, you can begin your keyword research by entering a relevant keyword or phrase. The tool will then provide you with a comprehensive list of related keywords, including estimated search volumes, competition levels, and suggested bid amounts for each term.

Filtering for Recent Search Data

To focus on keywords that have seen significant search activity in the past one or two months, you should use the appropriate filters. Here's how to do it:

At the top of the Keyword Planner page, click on the 'Date range' dropdown. Select 'Custom' and enter the dates corresponding to the one or two months you are interested in. Once you have defined your date range, click 'Apply' to filter the results accordingly.

The filtered results will show you which keywords have been most active within the specified time frame. This information can help you formulate more targeted and effective marketing strategies.

Refining Your Keyword List

After you have identified the keywords that are relevant and have high search volumes, you can start refining your keyword list:

Ad Group Organization: Group your keywords based on thematic relevance. Creating ad groups with similar keywords can improve the performance of your Ad campaigns by ensuring that each keyword is targeted with content that resonates best with the audience. Competition Analysis: Evaluate the competition for each keyword. While more competitive keywords may require higher bids, they also offer the potential for higher traffic. Use this information to allocate your budget effectively and prioritize the keywords that are most likely to drive meaningful results. Creative Content: Develop ads and landing pages that are tailored to each ad group. Utilize the insights from your keyword research to create compelling content that addresses the specific needs and interests of your target audience.

Optimizing Your Content for Google Search

Once you have identified and selected your targeted keywords, the next step is to incorporate them into your content in a natural and effective manner. Here are some tips:

On-Page SEO: Optimize your website's title tags, meta descriptions, headers (H1, H2, etc.), and body content with your chosen keywords. Ensure that your content is high-quality and provides value to your readers. Content Quality: Focus on providing informative, engaging, and relevant content that aligns with the intent of your target keywords. Google prioritizes content that is most helpful to users, so ensure that your content meets this standard. Internal Linking: Use internal linking to guide users to related content on your website. This can help improve user engagement and keep them on your site for longer, which can positively impact your SEO rankings.

Continuous Monitoring and Optimization

Identifying and optimizing for keywords is a continuous process. Here's how you can stay on top of your keyword strategy:

Regular Updates: Conduct regular keyword research to keep up with changing search trends and user behaviors. Update your keyword list and content as necessary. Analytics: Use Google Analytics to track the performance of your keywords. Monitor metrics such as click-through rates, bounce rates, and conversion rates to assess the effectiveness of your optimization efforts. Adjustments: Based on your analytics, make adjustments to your keyword list, ad groups, and content. Continuously refine your strategy to improve your results and better meet your marketing objectives.

Conclusion

By leveraging the Google Keyword Planner, you can effectively identify and optimize for keywords that have seen significant search activity in the past one or two months. This process involves using the tool to generate keyword lists, filtering for recent data, refining your keyword list, and continuously optimizing your content and strategy. With the right approach and tools, you can enhance your online presence and drive more targeted traffic to your website. Start refining your keyword strategy today and watch your SEO efforts pay off!