How to Create a Video and Make It Discoverable on Google

Creating a video and making it visible on Google can be a powerful way to share information, promote a business, or entertain your audience. This guide will walk you through the process of creating a video using Screencastomatic, uploading it to YouTube, and optimizing it for search.

Step 1: Creating Your Video with Screencastomatic

If you're just starting out, Screencastomatic is an excellent choice for creating your video. It's free, user-friendly, and offers basic but sufficient features for video editing. Here’s how you can use it:

Download and Install Screencastomatic: You can download it from the official website. Follow the installation prompts to set it up on your computer. Record Your Video: Once installed, open the software. Click on the red record button to start recording. Screencastomatic allows you to record your desktop activity, webcam, or microphone narration. Choose the functionality that best suits your video. Save and Edit (if needed): After your recording, you can edit the footage within Screencastomatic. Add captions, annotations, or speed up/slow down parts of the video as needed. Export Your Video: Once satisfied with the edits, click ‘Stop’ and export your video in your desired format. Common formats include MP4 and AVI.

Step 2: Uploading Your Video to YouTube

Once your video is ready, the next step is to upload it to YouTube. YouTube is one of the most widely used video-sharing platforms, and having your content there can significantly increase its visibility and accessibility. Here's a quick guide:

Log in to YouTube: Visit YouTube and log in with your Google account. Create a New Video: Click on the camera icon in the top-left corner to start uploading a new video. Select Your Video File: Choose the video file you exported from Screencastomatic. Add Video Title and Description: Enter a catchy and descriptive title that reflects the content of your video. In the description, include relevant keywords, a short summary of the video, and direct viewers to related videos or your website. Upload Your Video: Click the 'Upload Video' button.

Step 3: Optimizing Your Video for Google Search

Once your video is uploaded, the next step is to optimize it for Google search. This will help ensure that it ranks well in search results and receives more views. Here’s what you need to do:

Use Relevant Keywords: Choose keywords that accurately describe your video content. For instance, if your video is about assembling a computer, keywords might include 'computer assembly', 'DIY computer', and 'computer build'. Incorporate these keywords in the video title, description, and tags. Optimize Your Video's Tags: Tags are like metadata that tell Google what your video is about. Use a mix of specific and long-tail keywords. Be concise and avoid overstuffing. Create a High-Quality Thumbnail: A thumbnail is the first visual representation of your video, and it greatly influences clicks. Use a high-quality image that represents your video well, and ensure it’s optimized for various device sizes. Encourage Engagement with a Strong Call-to-Action: End your video with a strong call-to-action (CTA). Encourage viewers to like, comment, subscribe, and share your video. This will help build a following and improve your video's performance on YouTube.

Step 4: Make Your Video Discoverable on Google

After optimizing your video on YouTube, the next step is to make it visible on Google. Here’s how:

Use YouTube Tags Effectively: The tags you use on YouTube can also help your video rank better in Google search results. Include keywords that you expect viewers to use when searching for your content. Utilize Google Search Console: If you have a website, connect it to Google Search Console. This will allow you to monitor your website’s performance in Google and get insights on how to improve your search engine optimization (SEO). Share Your Video on Social Media: Promote your video by sharing it on social media platforms like Facebook, Twitter, and LinkedIn. This can drive traffic back to your YouTube channel and increase its visibility. Embed Your Video on Your Website: If you have a website, consider embedding the video directly on it. This can help increase the video's exposure and drive more traffic to your site.

Conclusion

Creating a video and making it discoverable on Google is a rewarding process that opens up numerous opportunities for sharing information, promoting your business, or simply entertaining your audience. By following the steps outlined in this guide, you can create a video with Screencastomatic, upload it to YouTube, and optimize it for search. With patience and persistence, your video may become highly visible and effective in achieving your goals.

Keywords

YouTube, Screencastomatic, Google Search Optimization