How to Change Competitors in Moz Pro: A Comprehensive Guide

Introduction to Moz Pro and Competitor Analysis

Moz Pro is a powerful SEO tool that helps you manage multiple campaigns, track keyword rankings, and optimize your website for search engines. Competitor analysis is a crucial component of any SEO strategy, allowing you to stay informed about your competitors' performance and identify areas for improvement. This guide will walk you through the process of changing competitors in Moz Pro, ensuring that your data remains relevant and actionable.

Changing Competitors in Moz Pro

Changing your competitors in Moz Pro is straightforward but requires careful consideration to ensure that your data is accurate and valuable. Here are the steps to follow whenever you need to update your list of competitors:

Step 1: Accessing Campaign Settings

Begin by navigating to the Campaign Settings page for the campaign where you wish to modify your competitors. This page allows you to configure various aspects of your campaign, including the list of competitors being tracked.

Step 2: Locating the Competitors Section

Scroll down to the Competitor Sites section within the settings. This section is where you can add or remove competitors from your list.

Step 3: Modifying Existing Competitors

To change an existing competitor, click the pencil icon next to the competitor's URL. This action will open a form where you can enter the updated URL.

Step 4: Adding New Competitors

For adding new competitors, click the Add button within the Competitor Sites section. This will also bring up a form where you can input the URL of the new competitor.

Step 5: Saving Your Changes

Once you have updated or entered the URL, be sure to click the Save button to ensure that your changes are officially recorded in Moz Pro.

Important Note: Each campaign in Moz Pro can only track up to three competitors. If you need to monitor more than three, consider creating separate campaigns or using other tracking methods.

Tips for Choosing the Right Competitors

Selecting the right competitors is crucial to gaining meaningful insights from your data. Here are some tips to help you choose the most relevant and impactful competitors:

1. Match Your Business Size and Industry

Ensure that your chosen competitors are of similar size and operate within the same industry or niche as your business. This alignment will provide a more accurate comparison of your SEO performance.

2. Targeting Similar Keywords

Look for competitors who are ranking for the same keywords or keyword clusters as you. This overlap will allow you to see where your competition is succeeding and failing in relation to your own keyword strategy.

3. Assess Quality of Content

Choose competitors who are producing high-quality, engaging, and informative content. Content quality often impacts SEO success, and analyzing the type of content your key competitors are creating can help you identify best practices.

Monitoring and Updating Your Competitor List

Competitor landscapes can change rapidly due to market demands, business changes, or SEO shifts. Regularly reviewing and updating your list of competitors is essential to stay ahead of the competition. Here are some best practices for maintaining an accurate and relevant competitor list:

1. Schedule Regular Audits

Set a regular schedule to review your competitor list, such as weekly or monthly. This routine will help you stay current and catch any changes as soon as they occur.

2. Keep an Eye on Website Changes

Monitor your competitors' websites for any significant changes such as updates, acquisitions, or shifts in focus. These changes can impact their SEO strategy and make them more or less relevant to your list.

3. Use External Tools

Utilize external SEO tools to keep track of changes in your competitors' rankings, keyword usage, and backlink profiles. Tools like SEMrush, Ahrefs, or Moz itself can offer real-time data that can inform your competitor selection.

Conclusion

By understanding and properly configuring your competitors in Moz Pro, you can gain valuable insights into your SEO performance and stay ahead of the competition. Regularly updating your competitor list ensures that your analysis remains accurate and actionable, helping you refine your strategy and improve your search engine rankings.

Remember, the key to successful competitor analysis is consistency and relevance. Follow these tips and guidelines to make the most out of Moz Pro's competitor tracking features and drive your SEO efforts forward.