How Could Disruption Be Handled Effectively?

Disruption is a powerful force in the business world, but what happens when disruption itself needs to be managed or even disrupted? This article explores two innovative approaches to handling disruption—introducing new disruptions and fostering constructive innovation. By understanding these strategies, businesses can better navigate the complex landscape of change and drive new revenue generation.

Approaches to Disrupting Disruption

Introducing New Disruptions

The first approach to handling disruption is by introducing new disruptions that can themselves disrupt the original disruptors. Think of it as a chess game where each move is designed to unbalance and counter the other player. In the context of technology and business, this can be seen in various industries.

For instance, at MWC (Mobile World Congress), our partner from the Ubuntu ecosystem showcased how the latest Ethereum smart contracts and Internet of Things (IoT) innovations could disrupt traditional service providers like Uber, Airbnb, and Zipcar. Smart contracts, which enable automated execution of agreements, and IoT devices that can integrate seamlessly with other systems, offer a new level of efficiency and transparency that can challenge established norms.

Fostering Constructive Innovation

A second approach to dealing with disruption is through what we call constructive innovation. This involves acknowledging that disruptive innovators often emerge because existing players are too slow to adapt. Instead of resisting change, a more constructive approach is to embrace and collaborate with these innovators. The goal is to work together to develop new solutions that can generate revenue for both parties.

One effective way to facilitate this collaboration is through the use of app stores on devices from traditional corporations. These app stores can serve as platforms where disruptive innovators and traditional corporations can coexist and thrive. When both parties benefit from each app sold on these devices—ranging from broadband modems to MRI scanners and industrial robots—the environment becomes more conducive to innovation and mutual growth.

By enabling such collaboration, businesses can create synergies that lead to new revenue streams. For example, an MRI scanner app store could offer specialized software solutions that enhance diagnostic accuracy and patient care, benefiting both the healthcare provider and the app developer.

Conclusion

In conclusion, the landscape of innovation is ever-evolving, and disruption is just one facet of this dynamic environment. By understanding and employing strategies such as introducing new disruptions and fostering constructive innovation, businesses can better position themselves to thrive amidst change. This not only helps in disrupting the disruptors but also in driving new revenue generation and creating more sustainable business models.

As the business world continues to evolve, the ability to adapt and embrace new technologies and ideas will be crucial for success. By staying proactive and embracing these innovative approaches, companies can ensure they are not only keeping up with the latest trends but also leading the way in the future of business.