Effective Tools to Combat Shopping Cart Abandonment in 2023

One of the most significant challenges faced by online retailers in the digital age is shopping cart abandonment. According to various studies, up to 88% of abandoned carts never result in a purchase. This not only leads to lost revenue but also detrimental to the overall customer experience. However, there are solutions available. In this article, we'll explore the most effective tools and strategies that retailers can use to combat this challenge in 2023.

The Importance of SMS in Cart Recovery

Under my experience, the most effective tool for reducing abandoned carts is the SMS platform tool like WayMore. SMS (Short Message Service) offers several advantages that make it an indispensable tool for cart recovery. Firstly, SMS is the only method that guarantees delivery to ANY smartphone, as you cannot possibly know the messaging app each customer uses. Secondly, SMS has a much higher open rate compared to emails, which often face low opening rates due to spam filters and method variance. SMS is also an affordable choice, making it accessible to businesses of all sizes.

Top 5 Software Tools for Reducing Abandoned Carts

While no single software solution can fully eliminate cart abandonment, there are several tools that can help you reduce it significantly. Here are the top 5 software tools that we recommend:

FenixCommerce

FenixCommerce features some of the best tools for reducing the eCommerce shopping cart abandonment rate. FenixCommerce’s pre-purchase shipping promotion feature not only reduces abundant carts but also improves the customer experience. The FenixCommerce AI engine analyzes real-time product cart inventory, operational customer data, and carrier data to create individually personalized shipping options and costs. This includes time-sensitive and order-specific promotions that can further attract customers to complete their purchase.

Klaviyo

Klaviyo is designed with eCommerce marketing in mind and has driven billions of dollars in revenue through its retargeting strategies, which are based on customer data. You can fully customize your emails and target them based on data like the value of the items in the cart. This allows for highly personalized and effective marketing strategies that can significantly reduce cart abandonment.

Omnisend

Omnisend is another powerful tool that can help reduce cart abandonment. Omnisend allows you to automate abandoned cart emails and track customers using cookies as well as emails entered during the shopping process. This provides an additional avenue to reengage customers and recover abandoned carts. Omnisend claims that their tactics can win as many as 22x more sales than regular promotional emails, highlighting the effectiveness of their strategies.

CartStack

CartStack is a tool that can recover up to 15% of abandoned carts. CartStack revitalizes inactive carts by providing time-sensitive offers and personalized recommendations. This tool is particularly effective because it addresses the unique needs of each customer, increasing the likelihood of conversion.

Additional strategies include:

Exit Intent Pop-ups

Exit intent pop-ups are a powerful tool to predict if a customer is about to leave your website. An intelligent tool can detect when an online shopper is about to abandon their cart and then display a pop-up to create urgency. The pop-up might include a message like, “Don’t go! You’ve got products in your cart. Get 5% off your purchase when you use this code.” One of the developers of Optimonk offers exit pop-up solutions for Shopify stores, making it easy to implement this strategy.

Facebook Messenger

Conversational marketing has become a significant communication channel for eCommerce brands. By adding a Facebook Messenger app to your website, you can ensure that it pops up whenever a shopper is about to leave their cart. This provides a direct line of communication between your business and potential customers, increasing the chances of completing the purchase.

Push Notifications

Push notifications on both the web and mobile apps are an effective way to recover lost customers. Sending notifications each time a cart is abandoned can help remind customers of their incomplete purchase and encourage them to return and complete their transaction.

Cart Abandonment Emails

While no method is foolproof, cart abandonment emails are a powerful tool to recover lost sales. Tools like Personalization provide automated emails that can be sent to customers who have abandoned their carts. These emails create a sense of urgency and can result in a 22% open rate. If your main intention is to reduce cart abandonment on your eCommerce website, this post can be incredibly helpful.

Disclaimer: I am the co-founder of Personalization, a predictive personalization SaaS solution that is used by eCommerce websites.