Convincing Non-Technical Users of Your Cloud-Hosted Subscription Application's Security

When introducing a cloud-hosted subscription-based application to non-technical users, the primary challenge lies in effectively communicating the measures in place to protect their data. Here are several strategies to build confidence in the security of your application without overwhelming your audience with technical jargon.

1. Utilize Third-Party Testing and Certifications

One of the most effective ways to reassure non-technical users is to back up your claims with third-party verification. Begin by engaging a reputable security testing firm to perform a penetration test on your system and provide a detailed report. This report can serve as a compelling argument for your application's robust security measures. Additionally, consider using well-known firms like the Big Four (Deloitte, PwC, KPMG, EY) to conduct your security assessment. This not only ensures a thorough evaluation but also adds a layer of authority to your claims, enhancing your credibility.

After the testing, publish a benchmark comparison of your security controls against recognized standards such as NIST 800-63B. This can easily be added to your website's security compliance page and includes detailed information on how your system complies with these standards, such as the use of Argon2id for password storage with specific parameters (50 MB RAM, 2 threads, 10 iterations, and a 128-bit salt), and the implementation of TLSv1.3 for secure connections.

2. Provide Transparency and Address Concerns

Transparency is key. Publish a security specification document detailing all the measures your application takes to protect user data, including encryption protocols used in communications and data storage methods. Address privacy alongside security, as privacy concerns can be just as significant for users.

Also, be prepared to address any specific legal or regulatory requirements relevant to your jurisdiction and industry. For instance, if your application operates in the EU, highlight GDPR compliance. This involves ensuring that all data is encrypted, especially database and login credentials, and that encryption is used in all user interactions.

3. Leverage Industry-Led Security Protocols and Insurances

To further build trust, consider securing third-party liability insurance, particularly for data breaches. An insurance policy with a substantial coverage limit (e.g., 20 million) can be a significant selling point for potential users. Additionally, ensure your application adheres to PCI DSS standards if it processes or stores payment card information. This can be communicated through relevant compliance icons displayed on your site.

For technical assurance, participate in security audits conducted by recognized firms and display their approval. This can include linking to active approval pages on their websites. Proactively providing such evidence can significantly enhance the perception of trust and reliability.

4. Educate Your Users on Cloud Hosting and Data Protection

Ensure that your users understand how cloud hosting and data protection work. Create an “About” page dedicated to explaining these concepts in simple terms. Outline the different cloud services you use for data protection, such as robust encryption, secure storage, regular backups, and automated security updates.

5. Manage Expectations and Compliance Hurdles

Be aware that using claimed certifications without actual compliance can lead to legal consequences, including civil or criminal fraud. Therefore, ensure that all claims made are based on genuine compliance and that you have the necessary documentation to support them.

Moreover, be cautious about using seals or icons from reputable organizations. Displaying unauthorized or falsely claimed icons can result in copyright and trademark infringement, as well as fraud charges. Always seek permission and verify the legitimacy of any icons or certifications you intend to use.

By implementing these strategies, you can effectively communicate the robust security measures in place for your cloud-hosted subscription application, ensuring that both non-technical and technical users are confident in the safety and reliability of your platform.