2019 Backlink Strategy Guide for SEO Success: Tips and Techniques

The success of a website in terms of SEO is heavily dependent on its backlink strategy. While there is no one-size-fits-all answer to achieving the perfect backlink profile, the importance of quality over quantity has never been more crucial. In this guide, we will delve into the best practices and strategies for building high-quality backlinks that can enhance your website's visibility and search engine rankings.

Understanding Backlinks

Backlinks, also known as inbound links, are websites linking to your own content, which can significantly impact your search engine rankings. These links serve as a form of external validation, signaling to search engines and audiences alike that your content is worth their time and attention. However, to ensure your backlink strategy is effective, it is crucial to focus on the quality of these links rather than just the sheer number.

How to Create High-Quality Backlinks

Creating high-quality backlinks is a strategic and intentional process. Here are some effective methods to build these valuable connections:

1. Article Submission

Submitting your articles to well-known and relevant platforms can significantly boost your visibility. Choose directories and blogs that align with your niche, ensuring that the traffic and audience are relevant to your content.

2. Social Bookmarking

Create a presence on social bookmarking sites like Reddit, StumbleUpon, or Digg. These platforms can drive significant traffic to your website and help establish your content as a trusted resource in your niche.

3. Directory Listing

Submit your website to relevant directories in your industry. High-quality directories not only provide backlinks but can also enhance your website's credibility and authority.

Note: It is important to choose directories that are still relevant and have a good reputation, as their links carry more weight with search engines.

4. Guest Blogging

Engaging in guest blogging can be a fruitful strategy. Reach out to popular blogs in your industry and offer to write a guest post, ensuring that you can obtain a backlink to your own site. This can help you establish yourself as an authority in your industry and attract more visitors to your own platform.

5. Comment Posting

Leave thoughtful and informative comments on relevant blog posts in your niche. Ensure the comments are valuable and not just spam, as this can improve your visibility and potentially lead to backlinks from the host site.

6. Infographic Sharing

Create and share infographics that provide value to your audience. Infographics are highly shareable and can drive significant traffic and backlinks to your site.

7. Press Releases

Write and distribute press releases to announce new product launches, industry news, or other relevant updates. This can generate media coverage and backlinks from reputable sources.

8. Video Sharing

Creating and sharing high-quality videos on platforms like YouTube can help attract backlinks. Ensure that your videos provide value to your audience and are optimized for SEO.

9. Forum Participation

Participate in relevant online forums and answer questions related to your niche. Ensure that your answers are valuable and position you as an expert in your field. This can help you gain backlinks from the forum site.

10. Classifying Your Listings

If you are involved in a business that requires listing your products or services, consider creating a unique and compelling listing on directories or marketplaces. This can help increase your visibility and attract backlinks.

The Evolution of Link Building Strategies

Traditionally, link building was more about quantity than quality, often involving tactics like buying links or engaging in spammy practices. However, in the current landscape, link building has become much more sophisticated and necessary for enhancing a website’s search engine rankings and visibility. To achieve success in today’s competitive environment, your link building strategy should focus on creating high-quality, relevant, and valuable backlinks.

Top 7 Link Building Strategies for 2019

To improve your website’s ranking on Google and attract more organic traffic, you need a well-thought-out link building strategy. Here are seven strategies that can help you achieve your SEO goals:

1. Guest Blogging

Partner with popular websites in your niche to write guest posts. Include a backlink to your website in your author bio, which can help improve your authority and visibility.

2. Look for Broken Links

Use link checking tools to find broken links on high-authority sites. Contact the site owner and suggest replacing the broken link with one of your content. This can help you gain a valuable backlink and improve your credibility.

3. Master the Art of Resource Page Link Building

Identify resource pages in your niche and position your content as a useful tool or resource for visitors. Once you have established credibility, request to be included on the resource page. This can lead to a high-quality backlink and enhanced visibility.

4. Produce Infographics

Create visually appealing infographics that provide valuable information to your audience. Share these infographics on social media, forums, and other relevant platforms. Infographics are highly shareable and can generate a large number of backlinks.

5. Use Data to Refine Your Content

Use data and statistics to create compelling and data-driven content. This type of content is more likely to be shared and cited by other websites, leading to valuable backlinks and increased visibility.

6. Newsjacking

Utilize current news events to your advantage by creating timely and relevant content. Create a blog post, infographic, or video that addresses a current news topic. This can help your content go viral and attract high-quality backlinks.

7. Generate and Give Out Awards

Create an awards program that recognizes outstanding companies or individuals in your industry. This can help you gain backlinks from the winners and recipients who may link to your award program on their sites.

By adopting these strategies, you can significantly enhance your website's SEO performance and improve your overall online presence. Remember, quality always trumps quantity when it comes to backlinks. Focus on building meaningful, relevant, and valuable connections that will help you achieve your SEO goals.